I'm From is a Korean skincare brand run by Lab & Company that builds each range around one named Korean ingredient, such as rice, mugwort or honey. As at 5 October 2026 it is sold in Australia through Adore Beauty and K-beauty specialists such as Nudie Glow, Kanvas Beauty and Lila Beauty.
I'm From is operated by Lab & Company Inc. in Korea. The brand says it combines Korean natural ingredients with botanical science, and describes its mission around Korean heritage ingredients, responsible sourcing and green chemistry.
Each range is built around a single hero ingredient with a named Korean origin, for example rice from Yeoju, mugwort from Ganghwa Island and honey from the Jirisan mountain area, according to a brand guide from a Korean beauty retailer. Korean trade coverage in 2024 described the brand as operating for more than ten years, with its rice line leading overseas growth.
General information only, not medical advice.