Innisfree

Innisfree was established in 2000 by Amorepacific and was marketed as the group's first nature-focused line. Its name comes from W.B. Yeats' poem "The Lake Isle of Innisfree", and the brand says its formulas draw on ingredients from Korea's Jeju Island, with green tea at the centre of its identity.

Innisfree opened its first Australian store at Melbourne Central in June 2018, followed by a Sydney store at the Queen Victoria Building. It joined Sephora Australia and New Zealand online in October 2021, and its Australian website is run by Amorepacific Australia Pty Ltd in Melbourne.