Klairs (Dear, Klairs) is a Korean skincare brand owned by Wishcompany, focused on simple, fragrance-free formulas for sensitive skin. As at 5 October 2026 it is sold in Australia through its official distributor Boniik, Adore Beauty and specialist K-beauty shops.
The brand says Klairs was established in 2009 with a focus on gentle products for sensitive skin. Wishcompany, a Korean cosmetics distribution company founded in 2010 by Ryan Soungho Park, acquired Klairs in July 2012, and the brand says Park took it on after finding it suited his own sensitive skin.
The brand says its motto is "Simple But Enough", the idea that skin needs the same essential ingredients rather than trend-driven formulas, and that the name "Dear, Klairs" is framed as a letter to a fictional character with sensitive skin. Wishcompany describes itself as a Korean beauty brand, content and commerce company, and reported in 2022 that it operated in 64 countries.
General information only, not medical advice.