Round Lab is a South Korean skincare brand launched in 2017, best known for its 1025 Dokdo range made with deep sea water from Ulleungdo. In Australia it is sold at Myer and through specialist K-beauty shops; we found no official Australian channel.
Round Lab launched in 2017 and builds its ranges around ingredients from specific Korean places: deep sea water from Ulleungdo for its 1025 Dokdo line, birch sap from Inje, mugwort from Geomundo and black soybeans from Jeongseon. The brand says it makes clean, pure skincare inspired by the Korean Peninsula, where the sea, wind and mountains meet.
Round Lab was created by Seorin Company, co-founded by Lee Yong-hak and Jung Seo-rin. Private equity investors bought the company in 2022, and K-beauty group Goodai Global, which also owns Beauty of Joseon and Skin1004, was reported to have acquired it in late 2025. Round Lab is sold in more than 50 countries.
General information only, not medical advice.