Some By Mi is a Korean skincare brand run by Perennebell, best known for its AHA BHA PHA 30 Days exfoliating toner, serum and cream. As at 5 October 2026 it is sold in Australia at Priceline, Adore Beauty and Chemist Warehouse (via a marketplace seller), plus specialist K-beauty shops.
Some By Mi is operated by Perennebell Co., Ltd., a Korean cosmetics company established in 2016. Korean financial media report that the company grew quickly on the back of its AHA BHA PHA 30 Days toner, which became a hit in Southeast Asian markets such as Vietnam, Indonesia and Malaysia, before expanding into North American and European retail.
Private equity firm JKL Partners bought 100 percent of Perennebell in December 2021 for around 260 billion won. As at mid 2026, Korean media reported that JKL had been working on a sale of the company for about a year, with no buyer announced.
The brand says its philosophy is "From Clean To Clinical", describing itself as a "New Cleanical Solution" built on safe ingredients with tested efficacy.
General information only, not medical advice.